Mr. Nayan Shah began his entrepreneurial journey in 2005 when he introduced Current, an energy drink with unique flavours complementing the Indian Taste Palate. It quickly captured the hearts of the consumers, gaining popularity that set the stage for his future ventures. In 2010, Mr. Shah recognized the pressing issues of sourcing clean, quality drinkable water, giving birth to Clear Premium Water. A water brand committed to stringent international hygiene standards. Under the guidance of Mr. Shah, set forth a strategy that focused on excellence in production, efficient distribution, and a customer-centric approach.
From the outset, Mr. Shah understood the paramount importance of product quality and innovation. Clear Premium Water invested heavily in state-of-the-art purification processes, ensuring every bottle delivered the perfect taste and purity that consumers sought.
Moreover, continuous research and development efforts enabled the brand to stay ahead of competitors, introducing groundbreaking square bottle packaging, co-branding, vertical labelling, and eco-friendly initiatives that resonated with environmentally-conscious consumers.
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